International Expansion

    Global Payments for International Expansion

    Expand internationally without letting payments become a growth barrier.

    Your market footprint

    One setup, local everywhere

    EuropeNorth AmericaLATAMAPACMEA
    Europe
    North America
    LATAM
    APAC
    MEA

    Why payment setup matters for international expansion

    Expanding into a new country requires the right payment setup. It can have a significant impact on conversion, revenue and the cost of payment acceptance, as well as on your internal operational processes.

    There is nothing wrong with iterating over time. But if you work with us, we will help you build a payment setup from the start that makes sense for each market — both for your customers and for your business.

    Challenges We Solve

    Challenges we solve

    Expanding internationally? These are the payment challenges we help you solve.

    Challenge 1 of 9

    Single or Multi-PSP Strategy

    "We want to keep our payment setup as simple as possible, but we also need to support local payment methods and make sure we're not paying unnecessary fees for cross-border payments and FX."

    Expanding internationally often creates a choice between extending your existing PSP relationship and introducing local providers. Neither approach is automatically right.

    We assess your existing PSP against the requirements of each target market, including coverage, performance and cost. Where it falls short, we determine whether a local PSP or acquirer would provide a better solution.

    Where multiple providers are appropriate, we also consider the operational consequences, including reporting, reconciliation and data consolidation.

    The result: A payment setup that maximises conversion, keeps costs under control and remains manageable as you grow across markets.

    Challenge 2 of 9

    Payment Methods

    "We accept cards everywhere, but are we offering the payment methods our customers actually prefer?"

    Payment preferences differ significantly between markets. A payment method that is widely used in one country may be largely irrelevant in another, while a locally preferred method can have a significant impact on conversion.

    We identify which payment methods matter for your customers and then look at the best way to implement them. This includes assessing whether to contract directly with the payment provider or access it through your existing PSP, as well as the impact on integration, reporting and settlement.

    The focus is not on offering every available payment method, but on finding the right combination and setup for each market, balancing customer experience, conversion, cost and operational complexity.

    The result: A localized payment offering that meets customer expectations without adding unnecessary infrastructure.

    Challenge 3 of 9

    Pricing & Currency

    "Should we simply convert our prices into local currencies, or set different prices for each market?"

    When selling in different markets, you need to decide whether to simply convert your existing prices or set specific prices for each country.

    We help you work out what makes sense for your business, from how exchange rates are applied to how the customer's currency is determined, for example through IP address, browser language, account settings or billing and shipping country. If you have a large product catalogue, we also look at how you can manage different prices across markets without creating a huge amount of manual work.

    The aim is simple - show customers the right price in the right currency while keeping your margins under control.

    The result: A local pricing experience that protects your margins and gives you control over how international prices evolve.

    Challenge 4 of 9

    Local Acquiring & Entity Structure

    "Do we really need a local entity and local acquiring to accept payments in this market and will it actually save us money?"

    Entering a new market can raise questions around local entities, bank accounts and acquiring. At the same time, cross-border processing can add costs through cross-border fees, interchange and other acquiring and processing charges. At higher volumes, these differences can become significant.

    We compare the options of using your existing entity and PSP with setting up a local entity, local bank account or local acquiring arrangement. We look at the actual payment costs, including interchange and cross-border fees, as well as payment performance and the additional work that comes with running a local setup.

    Where tax or legal questions are involved, we connect those requirements to the payment setup so that the different decisions are considered together.

    The result: A setup that gives you the benefits of going local where they matter, without adding entities, providers or costs that don't.

    Challenge 5 of 9

    Approval Rates

    "We're spending money to acquire customers who sometimes can't complete the payment. We need to understand why."

    Approval rates can vary considerably between countries, payment methods and PSP configurations. Declines may result from routing, 3DS, retries, tokenization, issuer behaviour or configuration rather than from genuine customer risk.

    We analyse where transactions are being lost and identify opportunities to improve payment acceptance across the payment flow.

    This can include reviewing routing strategies, 3DS configuration, retry logic, tokenization and PSP setup.

    The result: More customers successfully completing payments creating incremental revenue without requiring additional customer acquisition.

    Challenge 6 of 9

    Customer Experience

    "Our checkout works everywhere. But does it actually feel right to customers everywhere?"

    A checkout can be technically available in a market without actually feeling local to the customer.

    We assess the complete payment experience against local expectations, including pricing and currency, payment-method presentation, checkout flow, terminology, information requested, mobile experience and payment confirmation.

    We also look for new ideas and opportunities to improve the customer journey based on what works in each market.

    The result: A payment experience that feels natural to local customers and can increase confidence and conversion.

    Challenge 7 of 9

    FX & Settlement

    "We're converting money several times, but nobody has looked at the entire flow end to end."

    Once a business starts receiving payments in multiple currencies, the question is no longer simply whether currencies can be converted. It is where, when and by whom that conversion should happen.

    We analyse the complete flow from customer payment through PSP settlement and into your bank accounts. We assess whether currencies should be exchanged by the PSP, after payout through your bank, or held without conversion.

    Where appropriate, we evaluate the need for local or multi-currency bank accounts and alternative settlement structures.

    The result: Fewer unnecessary conversions, greater control over FX and a settlement structure aligned with your actual cash flows.

    Challenge 8 of 9

    Tax & Accounting

    "We know how to sell in these countries. What we don't know is what happens to the payment and tax data afterwards."

    International payments quickly become a finance challenge when transactions, currencies, entities and tax obligations multiply across markets.

    We help define how payments should flow into your tax and accounting processes, including where tax obligations arise, how payment data should be structured and how different systems should interact.

    Where appropriate, we also support the integration of specialist solutions such as TaxJar or Taxually into the overall payment and finance architecture.

    The result: A scalable financial operation that reduces manual work and avoids costly mistakes as you expand.

    Challenge 9 of 9

    Seller Payouts for Platforms

    "Our customer pays in one currency and our seller wants another. We shouldn't be paying for unnecessary conversions in between."

    Marketplaces and platforms face an additional layer of payment complexity. The customer payment is only the beginning, because funds ultimately need to reach sellers across different countries and currencies.

    We assess which seller countries and currencies are supported by your PSP and how sellers should be paid. We then map the complete flow of funds from customer payment through to seller payout. We also look for unnecessary currency conversions, such as converting funds into the marketplace's currency and then into the seller's currency.

    The result: A more efficient marketplace payment architecture, with lower FX leakage, simpler seller payouts and fewer limitations on international expansion.

    Get Started

    Planning your next market? Let's make sure your payment setup is right before you launch.

    Whether you're entering your first international market or already operating across many countries, we help you make the right payment decisions and put the right setup in place.